MUMBAI: Crackers may be banned, but television channels are making sure Diwali 2020 goes off with a bang for their viewers. With the outlook that viewers will stay at home rather than jostle with crowds in the age of Covid2019, Hindi GEC’s have taken up an aggressive stance programming-wise to maximize viewership in the run-up to the festival of lights.

Festive fervour has taken hold of Zee TV. While ongoing shows like Guddan Tumse Na Ho Payega, Tujhse Hai Raabta, Qurbaan Hua, Ram Pyaare Sirf Humare will see drama spikes and highpoints, its latest fiction offerings – Apna Time Bhi Aayega and Hamariwali Good News will see significant milestones that are bound to keep audiences on the edge of their seats this Diwali week. There is a special festive event on the cards for fans of the channel’s top-rated shows Kundali Bhagya and Kumkum Bhagya. During the day, audiences can look forward to the telecast of special awards shows and events like Zee Cine Awards 2020, Zee Rishtey Awards 2019 and the film, Good Newwz. The network will also premiere its highly anticipated collaboration with Balaji Telefilms, Brahmarakshas 2, on the weekend after Diwali.

More competition is required in the TV viewership measurement system to make the entire ecosystem much more reliable and fool-proof, said Dr SY Quraishi, former election commissioner and Director General of Doordarshan.

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Speaking during a panel discussion on the TRP scam, he said the ‘people meter’ is at the heart of the fraud and suggested qualitative analysis and competition as a solution.

The festive time calls for a lot of fun, celebration, and entertainment and committed to showcasing best movies with ‘Filmein Must Hai’, Colors Cineplex is set to add a lot of sparkle to its programming with a special Dhoom Dhadaka Festival. Presenting the choicest films and a slew of premieres, the movie festival will have a robust line up to commemorate the festivities and double up the celebration.

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Resonating with the festive cheer, the channel will have World Television Premiere of Mamangam, a period film about Mamankam festival of the 18th century on the banks of the Bharathappuzha at Tirunavaya, in the Malabar region. The movie features Mammootty, Unni Mukundan, Prachi Tehlan and will air on Sunday, November 8 at 12 noon. Damayanthi, a thriller, comedy film, will premiere on Sunday, 22nd November at 12 Noon that delves into the story of Damayanthi who returns to extract her revenge. The movie features Radhika Kumaraswami and G.K. Reddy in leading roles.

Diwali - the festival of lights, brings in happiness and symbolises new beginnings as Lord Rama returns home winning over Ravana. Rejoicing the essence of Diwali, Zee Biskope curates a special movie festival, ‘Nestle Munch co-presents Baaji Sach Ke Danka co-powered by Cadbury Bournvita, Special Partner Kings Soyabean Oil’. Beginning November 8 till November 12, 2020, viewers can watch some of the most popular blockbusters every day at 6 pm on Zee Biskope. Taking the excitement a notch higher, the channel will also host a special world television premiere ‘Nestle Munch co-presents Aandhi Toofan’ on the eve of Diwali - November 13, 2020, at 6 PM. 

Mumbai: ZEE Biskope curates a special movie festival, ‘Nestle Munch co-presents Baaji Sach Ke Danka co-powered by Cadbury Bournvita, Special Partner Kings Soyabean Oil’. Beginning 8th November till 12th November 2020, viewers can watch some of the most popular blockbusters everyday at 6:00 PM on ZEE Biskope.  The channel will also host a special world television premiere ‘Nestle Munch co-presents Aandhi Toofan’ on the eve of Diwali – 13th November 2020 at 6:00 PM.

Serving the audience’s festive sentiment, the movie offerings feature an exciting line-up of handpicked films featuring popular actors from the region. The festival kick-starts with the film ‘Border’ on 8th November featuring Nirahua and Amrapali followed by ‘Challenge’ on 9th November starring Pawan Singh and Madhu Sharma, ‘Siphai’ on 10th November with the superhit Jodi Nirahua and Amrapali Dubey, ‘Dabang Sarkar’ on 11th November will entertain the viewers with its impressive star cast of Khesari Lal Yadav and Smriti Sinha, and concludes with chartbuster film ‘Jigar’ on 12th November where audience will get to see their favourite superstar Nirahua in action once again.

Chennai: Tamil GEC Zee Tamil on 14th November is all set to bring the World Television Premieres of “Naan Sirithal” & “Enai Nokki Paayum Thotta” and a lineup of specially curated shows with – “Kudumbangal Kondadum Kudumba Viruthugal”  & “Singles V/s Mingles”.

“Kudumbangal Kondadum Kudumba Viruthugal” which promises to be a fun and emotion-filled treat for the audiences, hosted by Neelima Rani & VJ Anjana. The show will air on 14th November, at 9.00 am

The first 52 matches of 13th edition of Indian Premier League witnessed a huge growth in the count of brands for both regional and Hindi + English sports channels. As per the TAM AdEx data for IPL 13, over 175 brands advertised on both Regional and Hindi+English sports channels where Dream11.com topped among the common brands. 

While Oppo Reno4 Pro topped exclusive brands on Hindi+English language Sports channels, 7 Up led the exclusive brands on regional sports channels followed by Surf Excel Quick Wash on the second position, Asian Paints Apex Ultima Protek on the third spot, Nescafe Sunrise on fourth and Sunfeast Veda Marie Light on the fifth spot. 

India Today Group has announced its financial results for Q2 2021. The group has also announced some important re-designations.

Rahul Kumar Shaw has been appointed as the Chief Executive Officer -television & radio business. The appointment shall be effective from the date of receipt of approval from regulatory authority.

 

Salil Kumar has been re-designated as Chief Executive Officer -Digital Business. Krishna Raju Arora has been re-designated as Chief Operating Officer - Distribution & International Business.

New Delhi: Last week, Indiantelevision.com concluded a successful two-day News Television Summit powered by TVU Networks, where eminent broadcast news industry leaders discussed imminent opportunities and challenges that lay ahead of them. They touched upon several core subjects like ad-volumes, subscriptions, pay-TV, ratings, regulations, and technology.

Industry leaders such as TV9 News Network CEO Barun Das, ABP CEO Avinash Pandey, Zee News CEO & editor-in-chief Sudhir Chaudhary, Times Network MD & CEO MK Anand, Wion executive editor Palki Sharma Upadhyay, India Today & Aaj Tak News director Rahul Kanwal, Times Now editor-in-chief Rahul Shivshankar, PolicyBazaar head of brand & marketing Samir Sethi, and TVU Networks VP of sales – South Asia & MENA Sushant Rai participated in the discussion.

Tamil Nadu’s youngest general entertainment channel, Colors Tamil, is all set to unite food aficionados across the state with its latest offering ‘Colors Kitchen’. Powered by India Gate, SKM Porna and Vim, Colors Kitchen will take viewers on a culinary journey with Chef Damu. Starting November 7, it will air on Saturday and Sunday at 12 pm.

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This show promises to be a complete treat for foodies. While celebrity Chef Damu is the face of the show, Chef Shreeya Adka hosts a special segment and RJ Sriranjini plays host. Each episode will have Chef Damu bringing alive sumptuous dishes, which can be easily replicated at homes to devour. Known for winning the Guinness World Record for the longest cooking marathon by a single individual back in 2010, he is the first Indian chef to receive PhD in Hotel Management and Catering Technology. Besides sharing his signature recipes, he will give viewers a sneak-peek into his travel tales from across Tamil Nadu and reveal some secret ingredients behind some of the most celebrated and authentic dishes. The show will also have special celebrity guests cooking their signature dishes and having a lot of fun while doing so.