India is clearly emerging as one of the key markets for Instagram. They are introducing key tools on the platform for the marketers here, which are being lapped up by both big and small brands in the country. From a Mondelez to a Myntra to Wingreens Farms, everyone is taking to Instagram to increase their reach and visibility. From a Mondelez to a Myntra to Wingreens Farms everyone is taking to Instagram to increase their reach and visibility.

Sandeep Bhushan, Head of GMS (Global Marketing Solutions) at Facebook India talks to E4M about brands, special tools for marketers, importance of India market and more.

News network News18 Network has announced the appointment of Pawan Sharma as the Sales Head, Focus, Hindi and Language Cluster. In his role, Sharma will be responsible for unlocking the potential for the Network’s focus segment in general news.

With his vast sales experience across top media brands, Sharma will draw on his expertise to develop new services and ever more effective brand solutions. He will report to Mayank Jain, CEO, Hindi News Cluster and Karan Abhishek Singh, CEO, Languages, News18 Network.

Prior to joining News18 Network, Sharma has been associated with top media brands such as Disney, Star and Big FM. In his last stint, he was the National Sales Head, Display and Branded Content for Bindass.

Sunil Lulla, CEO of BARC India, asserts that TV will continue to remain the most effective medium to reach people across the country. He articulates the trends in TV viewership during the COVID pandemic and gives us the lowdown on what has been a great season for the IPL in terms of viewership. Lulla also maintains that the recent incidents involving tampering of meters have strengthened the resolve of all stakeholders to come together to add to growing the process and rigour BARC deploys.

New Delhi: Every product category has been hit in 2020 by the pandemic and lockdowns. The sales for most of these product, categories got impacted as people were restricted to their homes and were reluctant in spending money even after the lockdowns were over.

Initially, the advertising volumes of many such categories was also hit but soon it started reviving as marketing heads realised that it is not the time to stop but to be even more aggressive if they wanted to make the best out of this year.

Premium video streaming platform Disney+ Hotstar has collaborated with MediaMath, a demand-side platform (DSP) that delivers responsive, accountable and performant advertising technology for brands to buy addressable media.

This association enables advertisers and agencies to measure reach and frequency on Disney+ Hotstar’s programmatic inventory in a trusted and brand-safe environment.

With this offering, brands can purchase premium inventory on Disney+ Hotstar through programmatic guaranteed (PG) and private marketplace (PMP) deals to reach India’s affluent, urban audiences via a multitude of ad formats that suit their marketing objectives. The platform’s massive reach and sharp targeting options extend an incredible opportunity for brands, especially regional players, to tap the right audience whether on live sports or entertainment.

Amazon Prime Video’s new ad, promoting its 30-day free trial, takes a humorous jibe at the two-day stream fest that was offered by rival streaming platform Netflix.

“Why just chill for 2 Days? Start your 30-day free trial on Amazon Prime Video today,” Amazon posted on its Twitter handle. “No fest. Just Facts,” stated another post on its handle. 

The ad shows a man excited about an upcoming two-day streaming fest when his friends remind him of an already existing 30-day free trial on Amazon Prime Video. It later ends with a tune similar to Netflix’s iconic jingle. 

Chardikla Time TV has appointed Prabhakar as National Head, Sales and Revenue. He brings with him over 14 years of experience in advertising sales, revenue and growth.

Prabhakar, an MBA in Finance and Marketing, started his career with Sun TV Network Ltd. as Head Advertising Sales, Udaya Music Channel and went on to become Head Advertising Sales, Udaya Comedy channel.

Next, he joined Vikatan Group as National Head, Advertising Sales. He also joined Publicis Group as Head, Content Integration and Activation.

Bigg boss is the most popular reality show in the Indian Entertainment genre. Bigg Boss 13 TRP was so high that the show was extended for 4 weeks and still it got the highest TRP during the prime time and became the most successful reality show in India.

But this year it is something else, the show had to compete with the IPL that was being watched by the majority of Indians. For the majority of Indians, Cricket is first love. Because of which the show saw very low TRPs. As per latest statistics, the TRPs of Weekend KaVaar was 1.5. This is in sharp contrast to last year when the comparatively bland episodes were also getting TRPs of above 2.

As BIGG BOSS 13 was a huge it both on TV and on VOOT, everybody was waiting with bated breath for Season 14 TRPs. In BIGG BOSS 13 the weekend KaVaar even touched 4.9!  In Bigg Boss 14 the weekday episodes, are in the range of 1.1 to 1.2. Things seem to have picked up some momentum in the past few days with all the fights between Rahul Vaidya-Jasmin Bhasin, PavitraPunia-Rahul Vaidya and the entry of the wild cards.

After making its debut in India eight months ago, Discovery+ is upping the ante by launching India originals and introducing six new LIVE feeds of Discovery Network. To commemorate the global launch of Discovery+, the India based app is also rebranding itself with a brand-new logo.

According to Discovery Digital Head, APAC, Issac John, Discovery+ is one of the strongest drivers of subscription growth for the OTT service globally.

 

The first set of original shows launched by Discovery+ includes Mission Frontline featuring Rana Daggubati, Ladakh Warriors: The Sons of the Soil with Randeep Hooda as the narrator, and Secrets of Sinauli: Discovery of the Century presented by Neeraj Pandey and featuring Manoj Bajpayee, as the host. The three shows will debut on 9th December.

The coronavirus pandemic impacted business and operations in the first half of the year, and this helped broadcasters make the most of the festive season. All delayed launches, whether new product, new shows or even IPL, happened during the festivals, giving a push to the AdEx growth. 

TV ad volumes grew 19% during the festive season (Aug- Nov) in 2020 as compared to the previous year, as per TAM AdEx data. The average ad volumes per day during the festive period had higher share compared to the non-festive (Feb-July) period for both the years. The non-festive period this year witnessed a growth of 42% as compared to 49% growth in the same period last year. The festive season witnessed a growth of 58% this year as compared to 51% growth in 2019.