The Dainik Bhaskar Group has always believed that headlines write themselves. But in challenging times like these, it requires focused effort to elevate the information into something that grabs the attention of the reader. The Dainik Bhaskar newspaper has pioneered and revolutionized social messaging by replacing its masthead with “Mask is the only vaccine for now”. With a strong pulse of the sentiments on the ground and its ethos of keeping the reader at the center of all its efforts, this novel move is unprecedented and perhaps a first in the World.

In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight against the pandemic while keeping the economic activity moving as we wait for the vaccine. With the onset of winter and reopening of economies, many countries across the world, including many states in India, are witnessing the second and the third phases of the pandemic. Governments across the world are grasped of the fact that enforcing a wide scale lock-down at this juncture may not be possible without disrupting the already weakened economic activity and as a result, masks continue to be the critical front-line in our defense against the pandemic.

KOLKATA: Disney+Hotstar has seen massive traction during IPL 2020, both in terms of audience as well as advertising. More than 300 brands leveraged the platform’s scale and reach during the tournament. Thanking partners, the OTT platform tooted the horn of its success from the front page of The Economic Times’ last Friday.

“Thank you for partnering with us and ensuring we were sold 100 per cent during this Dream11 IPL 2020,” said Disney+Hotstar in the jacket spread. However, the platform did not share any metrics on engagement or viewership like it did the last two years.

Facebook has announced a digital content partnership with Sony Pictures Networks India (SPNI) for the Indian national cricket team’s tour of Australia that kick-started on November 27.

The partnership involves exclusive video-on-demand match content being showcased on Facebook Watch, the social media platform, across three ODIs, three T20Is, and four Tests in relation to the said video-on-demand match content provided by SPNI. 

The wide range of content will include match highlights, in-play moments with best catches, best wickets, and man of the match among others and will feature on Sony Sports India’s Facebook page, enabling fans to catch up on action they missed and talk about or share the top moments with their friends. 

During celebrations and festivals, food binds the family together. When it comes to the Bhojpuri heartland, there’s nothing better than Litti Chokha that makes occasions special. Litti Chokha is not just a dish but the identity of the region. It has proved its worth even beyond the boundaries of the country. Be it in the reel or real life, Litti Chokha has been celebrated as the authentic avatar of Bhojpuri cuisine. Keeping the festivities rolling beyond Chhath, Bhojpuri movie channel Zee Biskope curates Nestle Munch and Fortune Kachi Ghani Mustard Oil co-present Litti Chokha Diwas on November 27 for its viewers.

Marathi news channel ABP Majha organised ‘Majha Maharashtra Majha Vision’ on November 27, highlighting various views and discourses on the government, the ongoing political developments, and key public issues.  

As the Maha Vikas Aghadi government marks its one year anniversary, ABP Majha organised Majha Vision to bring the pertinent dialogues of the state to the fore.

Various dignitaries from the ruling and opposition parties attended the conclave and deliberated on the pressing issues of the state.

Notwithstanding the coronavirus pandemic, TV witnessed a huge growth during the festive season compared to the previous year. As per the TAM AdEx data, it shot up by 19 per cent during August- November 2020 over last year on the back of the festive fervour, IPL 13 and some impactful properties launched by General Entertainment Channels (GECs) such as Bigg Boss, KBC and Indian Idol. But with the festive season as well as the hugely popular IPL over now, the question that is playing on everyone’s mind is: Whether GECs will continue to witness the same momentum in the coming months? 

Interestingly, in the past, the category has always seen a lull in the spendings post the festive period, and this year won’t be any different. However, industry experts are hopeful that this December will be relatively better than the previous year. Also, the India-Australia series roping in15 sponsors will add weightage to the overall growth. 

KOLKATA: Digital disruption is reshaping the media and entertainment ecosystem at a rapid pace. As media companies adapt to the change, investment in technology is emerging as the need of the hour. Times Internet Ltd (TIL) COO Puneet Gupt also emphasised that every media company needs to have a tech mindset, during a virtual fireside chat hosted by Indiantelevision.com.

Without proper technology being built and deployed, media companies will not be able to understand how the next wave of change could possibly affect the business, Gupt explained. TIL has successfully transformed itself from a media company having tech as a delivery engine to being a tech company that has media as an asset, he shared. Going forwards, tech is going to fuel TIL’s growth, making sure that all of its businesses grow on the back of the user base it already has.

International: Following a tumultuous year for global trade, BBC World News and BBC.com ‘updated series, Made on Earth: Road to Recovery, delivered in association with FedEx Express, reveals a fascinating portrait of how some Indian businesses have been charting a way forward following the economic shock caused by COVID-19.

Presented by Babita Sharma and Finn Aberdein, the multi-platform series traveled to India to look at how two major industries – spices and bicycles – have been impacted by the global pandemic and how the complex networks that produce, transport, process and package these products have adapted.

Available to watch now on BBC Reel, and airing this weekend on BBC World News, Made on Earth: Road to Recovery visits the spice markets of Mumbai, and Finn Aberdein meets a spice farmer in the steep hills of Kerala whose business is suffering as a result of coronavirus. He also traveled to the Synthite factory near Cochin, one of the biggest processors and exporters of spices in India, which has seen an increase in demand since the pandemic struck.

The United Kingdom has decided to form a body that will monitor companies like Facebook and Google, media networks have reported.

This regulatory body is likely to be formed by April.

The move is aimed at keeping a check on the way these firms were using personal data for personalised advertising.

A unit for this purpose will be set up under UK’s Competition and Markets Authority.

Britain has said that people will now have a choice if they want to watch personalised advertising or not.

KOLKATA: Over the years, ABP Network has earned a place in the country as a reliable multi-lingual network. With the winds of change, it has strengthened digital presence as well as clocked over four billion views on YouTube, more than ten million followers on Twitter and around 21 million on Facebook. Along with high connect on social media platforms, it reaches a number of users through its app, which boasts over ten million downloads.

No doubt brands are drawn to the network’s platforms to reach their target audience across the country. It is not only traditional businesses who usually spend on news category that are choosing ABP Network, but new-age ventures are also collaborating with it. For instance, leading streaming platform Amazon Prime Video has yielded good results, courtesy out of the box campaign.