Mumbai: Winning millions of hearts in India and globally, ALTBalaji, one of the leading homegrown OTT platforms, armed with the biggest catalog of Hindi originals is focusing on the emerging market. Poised to be a go-to destination for Hindi originals, the OTT platform has been receiving appreciation and accolades owing to its content, diversity, and affordability. Adding to this list, White Paper International felicitated ALTBalaji as India’s Most Admired Brand 2020 and recognized the front runner of content Czarina Ekta Kapoor and ALTBalaji’s CEO-Nachiket Pantvaidya as Top 100 Inspirational Leaders of India.

Undertaken by White Page International, a global consulting firm, Most Admired Brands & Leaders showcases the exhilarating journey of the elite brands across Asia and the UK, annually for 2,000 brands. The research firm shortlists India’s Top 100 most admired brands and most Inspirational Leaders for their exemplary achievements and immense contribution to the growth of the industry and the country.

Streaming platform Discovery Plus is all set to launch three originals that are completely made by its in-house production team, exclusively for India. The originals, Mission Frontline, Ladakh Warriors: The Sons of the Soil and Secrets of Sinauli: Discovery of the Century will be available from December 9.

Along with India-produced originals, it will launch other Indian titles, including shows such as Amma &Appa, The Indian Dream Hotel, The Ganges with Sue Perkins, Aerial India as well as exclusive launches such as A Perfect Planet featuring Sir David Attenborough, The End of The Storm, The Impossible Row and the latest seasons of Top Gear and Gold Rush.

In order to strengthen its business and core operations, India TV has announced promotions for four of its key persons looking after business revenue, corporate affairs, television operations, and growth and monetisation aspects. The company has decided “to rethink, rework and retool” its business strategies in order to make its business more adaptable and resilient. In order to enrich the role of its team members, India TV has delegated additional responsibilities to its core team:

Sudipto Chowdhuri has been promoted as Chief Revenue Officer and will be responsible for maximisation of revenue by identifying and innovating opportunities for enhanced business.

Mumbai: ShortsTV, the first and only 24/7 linear and OTT channel dedicated to short form video entertainment and exclusive presenter of the Academy Award®-nominated short film theatrical releases, announced today a one-year exclusive distribution deal with Mastercard for “FIVE,” a collection of documentary short films from women directors about the perseverance and passion of women entrepreneurs. The partnership reflects ShortsTV’s steadfast advocacy for short-form filmmakers and spotlighting diverse perspectives and Mastercard’s commitment to gender balance and supporting small business. In conjunction with International Women’s Day, the five highlighted films will be featured on ShortsTV’s linear broadcast channels such as Tata Sky ShortsTV, Airtel Shorts TV and ShortsTV Active on Dish TV & d2hin March 2021.

Mumbai: Premium video streaming platform Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP) that delivers the most responsive, accountable, and performant advertising technology for brands to buy addressable media. This association enables advertisers and agencies to measure reach and frequency on Disney+ Hotstar’s programmatic inventory in a trusted, and brand-safe environment.

With this offering, brands can purchase premium inventory on Disney+ Hotstar through Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals to reach India’s affluent, urban audiences via a multitude of ad formats that suit their marketing objectives. The platform’s massive reach and sharp targeting options extend an incredible opportunity for brands, especially regional players, to tap the right audience whether on live sports or entertainment.

Mumbai: Hero ISL 2020-21, the first major live sporting league played in the country during these unprecedented times, continues its growth trajectory registering a viewership increase of 16%* in the opening week (First 8 matches) as compared to the previous season. The growth is universally seen across markets – HSM 18%, South 14%.

Hero ISL 2020-21 returned in a new 11 team avatar raising the competition a notch higher. The highly anticipated Kolkata Derby between SC East Bengal and ATK Mohun Bagan made its debut in the top tier league. This is the highest viewership recorded for the legendary rivalry match and is ~10X** the viewership this fixture garnered in the Hero I-League in January 2020 at an all India level.

Several months back when Indian Premier League (IPL) along with Olympics, Wimbledon and other sports property got deferred owing to the coronavirus pandemic, the industry predicted that sports sponsorship will take a hit because of low advertising spends. Six months later, IPL 13 kicked off on September 29 with over 18 sponsors. 

 

Despite the pandemic, IPL made over Rs 2500 crore in advertising revenue, which is a testimony of the marketers’ growing appetite to spend. However, IPL raking big chunks in ad dollars left broadcasters worried if getting the right value for other sporting properties will become a challenge now.

Countering the controversy over criticism that the TV audience measurement system is based on a miniscule sample size when the population of India is so vast, BARC India CEO Sunil Lulla opted for the analogy of how a single drop of blood is enough to test a person’s DNA.

Lulla was in a live conversation with Kailashnath Adhikari, MD, Governance Now. He spoke on a range of issues including the audience measurement model, advertising, TV and digital platforms, during the Visionary Talk series held by the public policy and governance analysis platform.   

 

“A drop of blood can give your entire DNA, for which I don’t need to pull five litres of blood out of your body. It’s a sample and a sample is the representation of the universe. It is supposed be the projected estimate of how the universe behaves,” said Lulla.

Mumbai: COTT shared the report of week 47 of OTT platform. The OTT platform is increasing more and more, as there are many series and movies are coming up on these platforms. Nowadays the director and the scriptwriters are writing script and launching their series or movies on these platforms. Many Youtubers are also getting change to be a part of such huge platform. Recently Mostly Sane’s(Prajakta Koli) new series Mismatched was released on Netflix.

With 80.71 Million unique viewers translating to a reach of 14.06%, MX Player continues to be the top platform in Week 47. From comedy to action, and from romance to drama everything is available of MX Player. MX Player is giving tough fight to other OTT platforms. The second place was taken by Sony Liv App with 4.81% of reach, followed by Voot, Zee5 and Disney+hotstar

Times Network has announced the sixth Edition of Digital India Summit 2020 (DIS). Taking cognizance of the new reality of the world disrupted by COVID-19, the summit in its latest edition will drive the theme ‘Enabling the New Normal’ and sets the agenda to define a sustainable and superlative ecosystem to accelerate and shape India’s digital future.

A foundation for driving India’s evolution into globally recognised digital economy, DIS enables conversations and discourses in the search for digitally empowered solutions for present and future challenges. The summit hosted virtually this year is scheduled to telecast from December 5, 2020, every Saturday and Sunday at 7.30 pm on Times Now, Times Now World, ET Now and Timenownews.com.