Keeping in line with global television measurement standards, India’s sole television measurement body, BARC India, will transition from using the term ‘Impressions’ to ‘Average Minute Audience’, abbreviated as ‘AMA’, in cognisance with the Technical Committee.

Data releases via BARC India website for Week 47 (Saturday, November 21, 2020) onwards will reflect AMA. The change in terminology started reflecting on YUMI Analytics for BARC India subscribers from December 1, 2020.

As a measurement body, BARC India aims to evolve and keep up with changing times and provide the industry with metrics that are clear, match global standards and that are a true representation of What India Watches.

Discovery Network has fared well on the back of the festive season, said Shaun Nanjappa Chendira as he spoke in length about the network’s initiatives and the advertisers coming on board.

In conversation with exchange4media, the Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s growth during the festive period, how big is branded content for the network and much more. 

Audience measurement body Broadcasters Audience Research Council (BARC) has narrowed its net loss to Rs 5 crore for the fiscal ended 31st March 2020 from Rs 17 crore in the previous fiscal, according to a CRISIL report.
BARC, which is promoted by three industry associations IBF, ISA, and AAAI, has reported an increase in revenue at Rs 317 crore from Rs 294 crore a year ago.
A BARC India spokesperson refused to comment on the CRISIL report.

Set up in fiscal 2010 as a Section 25 company, BARC is an industry body which designs, commissions, supervises, and owns Indian TV audience measurement system, and provides timely TV audience measurement services.

Star and Disney India have launched Sirius, positioned as an end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. 

Built on standard measurement paradigms while bringing in proprietary technology capabilities through multiple associations, Sirius covers a comprehensive gamut of advertising solutions, reimagining how brands plan, communicate and measure with Indian audiences, hence providing a fresh perspective. 

With Sirius solutions, advertisers can access a majority of the content portfolio of Star India network and Disney+ Hotstar, optimised to get the most out of their advertisement investment.

Chennai: Thamarai Info Media is one of the leading start-up media house in Chennai, started as a response to a report by an International agency naming Indian News and media sector the ‘most corrupt’ and misleading in the world.  The channel having a presence in YouTube, mobile app and a full-fledged website has a good kick-start of more than 40 thousand subscribers in the first phase and is planning to target news content that will attract the Tamilians living outside Tamil Nadu and India along with Tamil-origins outside India.

Mumbai: The present is shaped by the actions of individuals who have lead a revolution of change with their firm principles and integrity. Observing Wednesday, 2nd December 2020 as International Day for the Abolition of Slavery, witness one manunshackle chains of slavery and unite a torn nation in biographical historical drama film Lincoln airing at 7PM only on &PrivéHD.

Revisit a dark phase in the history of the nation with actor Daniel Day Lewis who won the Academy Award for Best Actor for his role as United States President Abraham Lincoln in this extraordinary masterpiece by famed director Steven Spielberg. With David Strathairn, Joseph Gordon-Levitt, James Spader and Tommy Lee Jones in supporting roles, the movie highlights the peak of the American Civil War and the president’s struggles with the continuing carnage. The plot also touches light on the battlefield that he must fight with many inside his own cabinet on his decision to emancipate the slaves and bring about a new chapter for the nation.

Rahul Sood, Managing Director, India and South Asia, BBC Global News, and Rupa Jha, Head of Indian Languages, BBC World Service, recently spoke to e4m about BBC India’s aggressive growth in a crowded market like India which is backed by its new strategic focus on regional languages and editorial policy that places facts before speed.

 

BARC renaming Impressions as AMA will avoid confsion'Broadcast Audience Research Council (BARC) India has renamed its popular viewership measurement terminology Impressions’000 as AMA’000 (Average Minute Audience in '000s).

The industry body announced the change in an email sent to all its subscribers on December 1. “Being an industry body, it is imperative to evolve and work continuously to provide the industry with data and metrics that match global standards,”read the email.

 

BARC defined Impressions’000 as the number of individuals in 000s of a target audience who viewed an "event", averaged across minutes. It is also known as Television Viewership in Thousands (TVT) or Average Minute Audience (AMA). There is no difference between the two terminologies in terms of definition, and as per industry experts, there will not be any change in the way television viewership is measured. In fact, the term AMA is more logical and avoids confusion as Impressions is a metric which is used in digital measurement also, they say.

Regional content has been gaining momentum in the OTT space for a while now. Players such as Amazon Prime and Disney+Hotstar are increasingly focusing on regional and so are consumers. Apart from big players, there has been a rise of newer platforms such as Hoichoi and aha that focus on individual markets instead of Hindi-speaking ones. The rise of local regional content production by almost all OTT players has also driven the overall demand for the platform.

Karnataka’s news channel Suvarna News, with over 12 years in regional news broadcasting, is being rebranded as Asianet Suvarna News.

With this announcement, the Asianet News Network signals its intent to bring Asianet News’ long-standing regional and national equity to Suvarna News. With its tagline, ‘Straight, Bold and Relentless’, the rebranded channel,  with a slew of new programmes, aims to build further gains in the fiercely fought leadership race in the Kannada news broadcasting industry.